Based on iconic fragrances and sustainable plant-based wax
Perfuming your brand
Before you get started, it is important to understand what brand actually is.
A common misconception is that a brand is interchangeable with visual elements such as a logo or packaging.
While these are expressions of brand identity, a brand is more nebulous and emotional, and more about the persona you are trying to convey with your product.
With this in mind we will give you suggestions how to perfume your brand and how you could support your brand through perfume.