Before you get started, it is important to understand what brand actually is.  

A common misconception is that a brand is interchangeable with visual elements such as a logo or packaging.

While these are expressions of brand identity, a brand is more nebulous and emotional, and more about the persona you are trying to convey with your product. 

With this in mind we will give you suggestions how to perfume your brand and how you could support your brand through perfume.

We are focused on sustainable production to reduce the environmental impact of production processes and to the development of better products.

Sustainable consumption and production in our factory means saving natural resources using the energy more efficient. It means our production, products and services are developed considering the impact of the environment over time the least harmful way.

Sustainable consumption includes lifestyle, purchasing behavior and how we consume products and services.

Solar energy

Our factory works under 100% solar energy, which is the cleanest and most abundant renewable energy source available

Raw materials

In our factory we choose raw materials which are made from sustainable resources. We use only European 100% natural rapeseed wax.

Raw materials are local and from Europe.

We are using raw materials only from Europe to save nature, support local industries and use less energy. Our goal ist o achive smaller footprint!

Natural wooden wicks

Wiera production uses veneer leftovers from the furniture industry to produce wooden wicks.

Environmentally friendly packaging

We are providing renewable solutions for packaging and paper.

Merilin is the founder and CEO of WIERA Candle factory. 

For the past 15 years, Merilin has built a candle factory where highest perfume candles are made. 

In her work she specializes mainly in private label projects, having experience for over 10 years with different brands all over the world. 

"I have learned that individual customer support is very important because every brand has their own story to tell. As my own Nordic brand Wiera Nordic Scent is developed already 10 years, I have capability to see better what are the customer needs and main problems. We identify firstly the real needs, ideas and target market and then offer possible solutions."  

We offer customer service by phone, Zoom, email or WhatsApp.

Please send inquires down below:

Merilin Alve

+3725215735

merilin@wiera.eu 

CEO and Private label project manager

We are producing candles with regular cotton wick and special Nordic Wooden Wick.

The 100% ecological cotton wicks in our production are especially used in a highly scented vegetable based wax.

The wooden wick is made of local Estonian wood, crackling while burning and giving the atmosphere a romantic and cozy feeling.We use only local wood leftovers to produce environmentally friendly.

Nordic Wooden Wick is specially developed by Wiera Nordic Candles. Nordic Wooden Wick has also local green quality mark – Põlvamaa rohelisem märk.

We have a portfolio of innovative products for your projects, from candles with wooden and regular wicks, reed diffusers and home fragrances.  

We offer designing service for packaging, boxes and labels. Having years of experience of different materials for labels, boxes and other packing materials.

We have strong cooperation partners in label, box and packing product manufacturers.

We are able to use different raw materials such as mineral and vegetable waxes.

Vegetable wax:
Mainly we are using soy wax which contains no additives and is FDA approved and Kosher-certified providing safe and healthy products. Soy wax is a favorite of environmentally conscious people because it is not made from petroleum, like paraffin candles. Burning of soy candles does not increase the CO 2 level in the atmosphere.

Mineral wax:
We are using only high quality food safe paraffin, that are sulphur, benzene and toluene free. This enables us to offer wax which is heat resistance, having transportability and guaranteeing scent throw and long-term stability.